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Persuasion And Advertisement Techniques

Persuasion And Advertisement Unit Reflection

Considering all of the examples of ads you saw and the one you created, what did you learn about who benefits from advertisement? i learned that mostly the compony benefits from the advertisement. but that does not include every single one. some advertainments benefit everyone. that includes public safety or health advertisements. so it really depends on the ad you are watching.

Why is the who important to remember when you view an advertisement? there are three main reasons in my opinion. one, they could be not trust worthy and could just be trying to scam you. two, they could be someone that isnt who they say they are. three, they could be someone who could make the world a worse place to live on.

Discuss the effectiveness (or not) of each form of persuasion: logical, ethical and emotional on an audience (and on you). Logical is effective. it shows a logical side to the product, so it makes sense to buy it because its “logical.” ethical also is effective because its getting someone you trust to tell you to buy it. ethical is basically like getting your friend to say “hey get this product.” emotional is also effective, it gets your feelings out and doesn’t make you think straight making it easier to buy things.

Choose 3 advertising techniques and explain why they are effective in advertisement. bandwagon works effectively, it makes people think that the product is the new “thing” and that everyone needs one. name calling works effectively, it is calling another compony something making you want to get there stuff less and pushing towards wanting the other product. glittering generalities works just as well as the other two, it gives you non sensible words like dreamy, cloudy, airy. it basically gives you words that make you feel like the product is better but is just a random descriptors

overall i learned that every advertisement has its own audience, some people like McDonalds, some people like burger king it just depends on you and your personality. and thats what i learned about advertisements.

Core Competency Reflection

This is how I selected images and words to create impact for my planned audience: i found the pictures that looked the most appetizing. but also images that were visually pleasing with popping backgrounds and texts.

When my group was not productive, we looked up YouTube videos to find inspiration on the product so we could get things moving in the right direction.

When there was disagreement within the group, I found it helpful to make compromises and to get a little bit of everyone’s idea into the project.