My Advertisement

Persuasion and Advertising Learning Reflection

Which advertising technique did you choose and how did you use that technique to create your poster?

I used persuasion, bandwagon, and testimonial. A discount is an effective way of persuading customers to buy something, even if they don’t want it. By stating that by buying my product, you become “cool”, it is using bandwagon. Lastly, by using a celebrity to “endorse” my product, people are more likely to pay attention to it.

Explain how and why you chose the colors, words, background, etc. that you used to make your advertisement.

I chose bright colors for the different backpacks in order to create a full and exciting feeling, one that is happy and joyful, rather than serious. The words I used, such as “cool”, was used as an incentive for people to want to buy my product, as being “cool” is a good thing, and who wouldn’t want to be cool? Another phrase I used was to express that I had a discount, which then people are more likely to buy something, which they may not necessarily need, because they feel they are getting it cheaper and thus are influenced to buy it.

What do you think others who aren’t in your class should know about advertising?

Advertising would be impossible to do if you were 100% honest about your product. Of course, I am not encouraging lying, but many companies that have marketing campaigns, or advertisements only reveal the best parts of their products and hide away their flaws. If they had been completely honest, people would turn away from their product as they would find it unsatisfactory and flawed.

Core Competency Reflection

This is how I selected images and words to create impact for my planned audience: I choose an image of a popular celebrity in order to attract the attention of students. The words used were used in a certain way where they reflected the different methods used for advertising.

One strategy or activity that stimulated my imagination on this project was when I browsed online and looked at different advertisement posters made by professionals to understand how to properly create one, such as how I would create the graphics so that it appears appealing.