My Advertisement

Persuasion and Advertisement Techniques

Persuasion and Advertisement Unit Reflection

It is important to remember who benefits from advertisements so that you are aware of if your being targeted or not. Most people aren’t aware that most advertisements you see are targeted towards you. They take information like your age, where you live and financial class and make/give advertisements to you depending on those answers. We should be aware of these advertisements because it’s catered to us, and we would be more likely to buy the product. People should stop and think before buying a product because of its advertisement.

Logical appeal is effective for me and the audience who is viewing the advertisement. I like facts, and when I see an advertisement stating a lot of good things about their product, I would be more likely to buy it. Many people feel that way as well. Logical appeal works because it states amazing facts about the product. We may think that all the facts are true and everything about the product is good. Companies can sugarcoat their product to some degree and trick people into thinking their product is so great. We assume that companies don’t lie and are very truthful in their advertisements, this is often the case, but we should still be very careful and do our own research before buying products.

Testimonial advertising technique works effectively by quoting an expert, famous or regular person. The advertisement uses those testimonials to make people think that they use/recommend the product because its good. Most of the time, the companies are paying the person to say it to make people buy their product. I think its effective in selling a product because a lot of people buy things because others have it. If an influential person says its amazing, then everyone would want to get it to be like the person advertising it. Or if an “expert” claims that its so great, then many ordinary people would buy it because they don’t know its all part of advertising and they believe what the “expert” says. Hearing facts from actual people and not the companies, tricks people into thinking that the testimonies are real, and the famous people or experts have an actual say in the product.

Core Competency Reflection

This is how I selected images and words to create impact for my planned audience: I used lots of colour and text that people would be interested/have a connection with. I used the colour explosion with a black background because it feels exciting and its eye catching. I wanted the advertisement to be appealing to look at because I personally like advertisements that do this. It gets the viewers attention and makes them have a positive thinking of the product, since its so fun and colourful. The text/information that the advertisement has connects with many people. It mentions how the camera is high quality and can capture many memories. This will spark nostalgia and other deep feelings. A lot of us would like to relive our memories or go back to the past. By implying this in the advertisement, it impacts people emotionally and makes them want to buy the product.

Some things I thought about when dividing tasks among my partner was splitting the work evenly and making sure they are comfortable doing their parts. We split both the poster and PowerPoint in half and evenly. For the PowerPoint, I made sure that my partner liked the questions on the slides and knew what she was doing. For some slides, we were unsure of what to write so we collaborated and helped each other out. All the work we did came out to be very even. That was the success with this project. We worked well and efficiently together, and I think that the final product was executed well.

An example of where I built upon someone else’s ideas is when my partner didn’t know how to word a certain section of a slide. She knew what she wanted to say but didn’t know how to put it in words. I asked her to tell me the main ideas, and that I could help her figure out what to write. She told me that the advertisement was also emotional appeal. Her points were that it mentions memories and reliving them. I built upon her idea by explaining what I feel when I read the advertisement. She thought that was a good idea and put her feelings into helping her word the slide. I also built upon her idea of having a colourful advertisement. She really wanted colour for eye appeal, but most of the colourful backgrounds we found were too busy and distracting from the product. I came up with the idea of the colour explosion in the background. It doesn’t cover the whole poster and elevates the product. Building upon our ideas made us collaborate more and really connect.