My Advertisement

Persuasion Advertising Learning Reflection

For this advertising assignment, I used the “Glittering Generalities” and “Special Offer” techniques. I used the words 50% off, limited offer and perfect to make this deal look more appealing.

Since nobody could really define the perfect fitting hoodie, I decided to name this hoodie brand as one would say, “The Perfect Fit Hoodie.” I made sure to make this advertisement simple and not too overwhelming, using common attracting traits one would typically look for in a hoodie. Since winter is approaching, and the weather is becoming more colder, I chose the snowy aesthetic background. People will get colder and look for more warmer clothing choices, with my branding, it could easily lead people into buying my product.

Advertising could do way more than one could expect. For example, a product could be the most useless item to ever exist, but if it’s advertised by the right people and techniques, it could become trending and make insane sales. After learning about the techniques, I’ve only now realized that using correct terms, aesthetics, backgrounds, etc. could do so much for a product or brand.

Core Competency Reflection

I used to think that advertisements were useless and now I know how beneficial it can be because of this assignment. There’s many products that people spend so much money on a daily that really isn’t that necessary, but because of how it’s being represented, it’s benefiting these companies incredibly. I’ve also learned that the internet has been the most helpful in advertising many products across the globe.

This is how I selected images and words to create impact for my planned audience: My planned audience was teenagers. I began by making my poster very simplistic as the attention span is decreasing by the following generations. Then, using the aesthetic and dim background with bold clear words to make my product pop out more in the image.