Advertisement Persuasion Project

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Persuasion Project Advertisement Technique:

Persuasion Project Unit Reflection:

Why is it important to remember who benefits from the advertisement when you view an advertisement?

I think that it is important because at the end of the day, they are selling a product for you to buy so they can make a profit off of it. So, when watching a commercial or looking at an Ad, it’s always best to look past the flashy exterior and take a look in the actual point or use of the product to see if you actually need it or just want it.

Choose one form of persuasion and explain why it is effective in persuading you/an audience: logical, ethical, and emotional

I think that the most effective form of persuasion is emotional. I think this because people are easily persuaded by their emotion’s. for example when you see a charity Ad for kids in Africa it pulls on your heartstrings and makes you want to do something like donate. By manipulating people’s emotions or even their kids emotions who will convince their parents you can get tons more sales.

· Choose an advertising technique and explain why it is effective in selling a product

I think that the best advertising technique is celebrity appeal. For example, there is a Bic Easy Reach lighter that has one of the best ads I’ve ever seen. The ad had celebrity experts Snoop Dogg and Martha Stewart. This ad was insinuating Snoop Dogg’s well-known use of weed, and they were making plays on words with the main slogan of the ad being “good for grills, fires, and so much more.”

Core Competency Reflection:

· I showed others that I truly valued their contributions by…

Making sure that everyone’s voice was heard during this project, leaving no one out of the loop, and trying to incorporate everyone’s ideas by integrating them with the project and spreading out the work so as to have others be more involved in the decision-making of the project.

· Some things I thought about when dividing tasks among my group members were…

What everyone wanted to do, the time they had, the time it would take them, and the level of work that was produced. I also thought of inclusivity and not having anyone left out of the group simply because their quality of work was the greatest in the world.

· I showed that I valued feedback from others in my group by…

Integrating their ideas into the project and making sure that they knew why or why not their ideas didn’t get added to the presentation. I also worked with the group to decide what the teacher’s potential feedback would be in hopes of improving the presentation before we even presented.

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