MARKETING AND PROMOTION 11 ; REFLECTION

Curricular Competency Reflection ; Posters

I utilized Canva to create my posters. I heavily considered different demographic and what would be useful for different demographics before designing my posters, and I took a lot of care to make sure the designs were very simple yet meaningful for the audience that I wanted to show them to. I used characters from Disney films, leaning heavily into character presentation creating my Big Hero 6 poster. However, for my poster about recovery from alcoholism, I wanted to go for a somber, emotional approach. I was able to identify the stages that come with marketing and how each advertisement targets a specific stage, with the aim to slowly but surely persuade the consumer to buy into the product or message of the advertisement.

Core Competencies

My strategies for collecting relevant information for specific tasks include examining content that acts as a real-world example of the task I am working on. I’m able to collect information from the real world by observing different advertisements, posters and issues. This helps me figure out my focus on my task and the message I want to convey.

An example of where I built upon someone else’s ideas is when I created my recovery advertisement. This advertisement was inspired by many other recovery posters I had seen in Vancouver. Recovery and healing are things that are important for most, if not all of society, but some people believe they are too far deep into their addictions, and I thought that making a poster like this would help raise awareness and bring hope to those who are struggling with such addictions.

One strategy or activity that stimulates my imagination is listening to music while I work. Often times, music drowns out most of the background noise in my classroom, allowing me to focus on myself and my work. Instrumentals and some lyrics from songs also help me immensely, allowing me to formulate new ideas based off of what I’m hearing.