My Advertisement

Persuasion and Advertisement Techniques

We created an ad for a personalized wig company. We want people in the capitol to see our advertisement and start buying our monthly boxes. We mainly used ethical appeal because we put a quote from Effie Trinket in our ad. since Effie is known in the capitol if people see Effie liked the product more people will want to buy it. We used bandwagon technique when saying “Become a real Wiggy” which makes people want to become a “wiggy” even though they don’t really know what that means. Eye Appeal because of all the colours and fonts we used. Also card stacking because we used percent’s to talk about all the good improvements making it look like the new and improved version of pur product. Ethical Appeal was our main strategy but we also used bandwagon, eye appeal, and card stacking as other techniques. The capitol will hopefully be interested in wanting to buy our personalized wigs.

Core Competency Reflection

I seek, develop and weigh options as demonstrated by choosing what strategy we used the most. We had a hard time deciding what strategy we used the most so I had to use critical thinking and developed this skill by having to see which option is the best. We ended up going with ethical appeal. If the group is not productive, we can put our phones away in order to get things moving in the right direction. Because I noticed we got distracted a couple times so I realized we had to remove the the distractions which helped us start working again. I notice when people feel left out I ask them if there is any work they want to do to make sure they feel included. I do this to hopefully make people feel like they contributed their ideas and hard work into the project. An example of where I built upon someone else’s ideas is when we were making the ad itself. I noticed we bounced off of each others ideas a lot to make better ones.