My Advertisement

 

The image above is a part of my commercial, follow the link below for the whole thing!​

https://photos.app.goo.gl/UgsjZZVbQVEW9jaD6

Persuasion and Advertisement Techniques:

Persuasion and Advertisement Unit Reflection:

1: Considering all of the examples of ads you saw and the one you created, what did you learn about who benefits from advertisement?

I think that the company who makes the ad will always be the one that benefits from it, even if they make a little bit of money, even if they make a lot. Also, the people who help with the ad will benefit as well, even if they aren’t part of the company. If there is a model or actor, then they will probably get compensation as well but my guess is that they don’t get paid for every percent of the dollar that the company makes forever from that ad.

2: Why is the who important to remember when you view an advertisement?

It is important to have a targeted audience, because if it doesn’t apply to most of the viewers then it isn’t relevant to them, meaning that they won’t pay attention. As a result, the company won’t get customers. Sometimes, it’s important to generalize your ad for all, because then more people will think that the thing being sold is helpful for them. If you fail to do so, then your sales potentially won’t be so great.

3: Discuss the effectiveness (or not) of each form of persuasion: logical, ethical and emotional on an audience (and on you).

Logical ads are effective because it tells you that the thing advertised is necessary, effective and that you need it. Although, it might not work because it won’t be the same for everyone. For example, a sale at a sports store would be interesting for people who play sports, but not so much for ones who don’t. Ethical is effective because you see a brand you trust, or more often a celebrity, and think that if they like it, I will to. However, it could backfire because it could be a celebrity that you don’t know, or rather, one that you dislike. Finally, Emotional is effective because it makes you feel something that is intended to nudge you into buying their product (or donating, contributing, etc). It could be guilt, happiness, desire- all of which are trying to push you in the direction of supporting the brand or franchise.

4: Choose 3 advertising techniques and explain why they are effective in advertisement.

Repetition: I used repetition in my ad to explain why it was ideal if you owned a dog. I think the purpose of this, and why it is used in ads, is because it is catchy and stays in the viewer’s head, so that the ad isn’t forgettable.

Colour: Colour schemes can be used to make a colour palette for the ad. It can be intented to be pleasant, bold, subtle, relaxing, intriguing, etc. My colour scheme in my ad was used to match the product being sold (orange and blue).

Promotions: Giving a deal or promoting your product in a pleasing light is important. I did this at the end of my ad, saying that if you buy 2 fetch balls then you get one free. Now, deals aren’t always what they seem. They can be presented nicely, but who would need 3 of the same fetch balls? In my ad, it is said you can get one free if you buy one but who needs 3? Another example is food. 30% less fat? Great, but what was the amount of fat in the first place? It could still be quite a high number, that they just don’t say to make you see the product in a better light.

To conclude, everyday ads that you see everywhere are more complicated than they seem. I learned this through exploring various advertising techniques and using them to create an original ad of my own. I enjoyed playing around with other ads I’d seen and adding elements of those to my own (colours, demonstration of repetition, etc). That is the inspiration with my ad and the thought process behind it. I learned how to spot other companies uses of advertisement techniques. Overall, it was an interesting assignment and my knowledge of advertising benefited from it.

Core Competency Reflection:

1: This is how I selected images and words to create impact for my planned audience:

I used a bold colour scheme of orange and blue to match the product and grab the audience’s attention. Loud font was used as well to create a fun, outstanding presentation which I thought was a good contribution to the ad.

2: One strategy or activity that stimulated my imagination on this project was…

I was excited that I would get lots of creative license over the presentation of this ad, because I enjoy being able to develop and create my own ideas. It motivated me to do my best and put in my best effort to make this ad worthwhile to the viewers, but also for me to look back on and be proud of.

3: I respectfully advocated for my needs on this project by…

I had trouble with inserting the powerpoint the correct way, but teachers and peers helped me with that because I asked for help. It was and is a challenge because I have a different kind of computer, but I overcame that anyhow and tried to preserve.