My Advertisement
Persuasion and Advertisement Techniques
Persuasion and Advertisement Unit Reflection
- It is important to remember who benefits from an advertisement because you want to know where your money goes before purchasing a product or service.
- Ethical persuasion is effective because it tempts consumers to purchase a product, especially if the celebrity endorsing it is someone they look up to. If a celebrity supports and makes claims about a product it encourages people who want to follow closely and purchase it.
- Card Stacking because it only presents the positives of a product. Linking positive connections with a product in your mind may make you think highly of a brand.
Core Competency Reflection
One strategy or activity that stimulated my imagination on this project was when I saw advertisements done by major companies. Identifying the strategies used in advertisements helped me implement them in my own advertisement.
An example of where I built upon someone else’s ideas is while viewing different examples of past projects, quickly sorting through them, a detail that stuck out to me were the use of numbers. Therefore, in my advertisement I included numbers to represent a statistic or special offer, as an eye-catching detail.
I used to think advertisements don’t work, and now I know they do work because they grab a consumers attention and informs them about a product. While viewing examples, I saw how an advertisement builds on how familiar people are with a product; consumers being familiar with a product builds a trust and preference towards buying it.