Reflection on my learning in Marketing and Promotion 11 course

Curricular Competency Reflection

My partners and I used various styles and themes to create two creative and eye-catching posters. For the Redbull poster, we used celebrity endorsement, displaying Shaquille O’Neal as someone who enjoys our product, using it to reach his full potential on the court. For the SpongeBob poster, we utilized character presenter, to showcase the new Krabby Patty meal at Wendys. Throughout the development of our posters, the website Adobe helped us edit and design. Our target market for each product is quite broad. We were hoping to appeal to numerous kinds of consumers, gaining traction from many. We spent time thinking through our ideas, and how to properly convey our message. We also looked at inspiration advertising posters to get ideas and learn how to create an appealing design.

Core Competency Reflection

My strategies for collecting relevant information for specific tasks include using multiple sources of information, gaining as much insight as possible. I use my own sources, such as YouTube, Google, or Pinterest, as well as the ones provided for me by the teacher. This may include PowerPoints or links to videos.

One of the ways I ensure my group is clear on the common purpose is to discuss beforehand about what our jobs are and how we can collaborate to make a proficient piece of work. If anyone gets confused throughout the process, we ask each other/the teacher questions.

One strategy or activity that stimulates my imagination is brainstorming ideas on a scrap piece of paper or a blank word document before starting the good copy. This allows me to get multiple ideas out before forgetting. Additionally, I got inspiration through other people’s ads and posters before beginning.

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