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Persuasion and Advertisement Techniques

Persuasion and Advertisement Unit Reflection

Why is it important to remember who benefits from the advertisement when you view an advertisement?
The company advertising is the one benefiting, not the consumer. It is important to remember because the consumers are being manipulated and they should not want to give into the scam.

How Logical Persuasion is effective with persuading an audience.
Logical persuasion is effective because it demonstrates statistics and percentages. If we see sales are down by a certain percent, people immediately will spend the money due to the fact it is cheaper even if the item will have no use or value in their lives. Or if 9 out of 10 professionals recommend something it is more appealing to consumers rather than if 1 out of 10 professions recommend the product.

Why Ethical Persuasion is effective to selling products.
Ethical persuasion is effective because if on an ad people see a doctor recommending a medication or a treatment it demonstrates that the product is certified and recommended by the professional of the product category. If a engineer was shown on an ad recommending a toothpaste, it is not as appealing nor does it seem as trustworthy. Yet, if a dentist is recommending a toothpaste, it seems to be a great toothpaste product.

Core Competency Reflection

When there was disagreement within the group, I found it helpful to simply communicate. Sometimes when there is a disagreement people just need to discuss how they feel or what points they are backing up.

I knew my group is working well together when I heard how we were communicating and planning. While working on this project I noticed how well we discussed our personal points and ideas.

I showed that I valued feedback from others in my group by listening. When I would receive feedback I would listen and take the feedback and either change, improve, or build off the ideas.