My advertisement

Persuasion and Advertisement Techniques

Persuasion and Advertisement Unit Reflection

Why is it important to remember who benefits from the advertisement when you view an advertisement?

Recognizing who the beneficiary of an advertisement is (for example, McDonalds would benefit from an ad about their products) is important because it helps potential customers make informed decisions and avoid unsavory companies.

Choose one form of persuasion and explain why it is effective in persuading you/an audience: logical, ethical, emotional

Emotional: Emotional persuasion (pathos) is effective in persuading people because many people are easily angered, saddened, excited, or moved when viewing ads. For example, an ad about donating to cancer research plays off people’s sympathy for cancer patients, and people who see the ad may feel bad if they don’t donate.

Choose an advertising technique and explain why it is effective in selling a product.

Testimonials (particularly ones featuring famous individuals) are effective in selling a product because knowing that other people find the product useful/enjoyable inevitably increases your willingness to buy the item. Testimonials from famous people are especially effective because celebrities are thought to have more authority and thus more knowledge on the topic. This isn’t always true, but having shoes endorsed by The Rock makes those shoes seem extra special to some people.

Core Competency Reflection

An example of where I built upon someone else’s ideas is…

While I was creating my advertisement, my dad suggested that I use the phrase “If you smell what The Rock is cooking” in my ad. I decided to use it, and added a few words from The Rock telling people to buy the product.

This is how I selected images and words to create impact for my planned audience:

The image that I used was purposefully taken on a bed of rocks in my backyard because it evokes thoughts of hiking on mountains. If I had taken it in a sunlit forest, it would have failed to demonstrate the shoes’ ability to protect your feet, even in rugged terrain. One word I chose to use (“cumbersome”) highlight the benefits of Vessis as opposed to other waterproof options.

One strategy or activity that stimulated my imagination on this project was…

Looking at other ads for footwear. I tried to get an idea of how modern shoe ads were created, and incorporated some aspects into my own design. I was trying to make the ad appear modern, using muted colors for a contemporary look.