My Advertisement

Persuasion and Advertisement Techniques

My ad is an Under Armour water bottle. It’s meant to be used by the people of Panem to either give it to their favorite tribute in the games or to keep it for themselves and not have to get up and get a refill. I used Logical and Emotional persuasion techniques. Logical because I have facts like ‘Holds 20% more water’ and emotional because you can send it to your favorite tribute and not have to stop watching to game to get a refill. For advertisement techniques I used are card stacking, eye-appeal, and special offer. Card stacking because it have little bits of information scatter around the ad, eye-appeal because my ad has a colorful background, and special offer because it put the word only in front of the price. Overall, I think my ad will catch the attention of the people of Panem and I will make life for them easier.

Core Competency Reflection

An example of where I took a significant risk in my thinking or the expected process was when I decided to do two side by side images in my ad. I didn’t know how it would look after I finished it but in my opinion it looks pretty good.

I appreciate feedback on my ideas and prefer it comes in the form of honest but still kind words. If it’s kind but not true or honest by not in a nice way it doesn’t work so well for me.

This is how I select images and words to create impact for different audiences: I try and think about the audience that will be viewing my ad and choose what images and words would work best with what I think they would like.

Examples of where I communicate clearly and purposefully can be seen in my persuasion and advertisement techniques paragraph because I clearly and purposefully explained the techniques I used.