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Persuasion and Advertisement Techniques

Persuasion and Advertisement Unit Reflection

Why is it important to remember who benefits from the advertisement when you view an advertisement?

It is important to know who benefits because it is still the company who gets the money their customers spends and profits from them. Even if one is thinking they are getting a good deal, the really are not.

Choose one form of persuasion and explain why it is effective in persuading you/an audience: logical, ethical, emotional

I believe that logical is the most effective way to persuade an audience if it is a good quality product because one is showing the audience how well built or made there product is. On the other hand, if the company build a more poor product, ethical and emotional persuasion is more effective since the states on their product might not be helpful if they advertise it.

Choose an advertising technique and explain why it is effective in selling a product.

Testimonial is an effective advertising technique as we see it in ads all the time. For example, if one is on the edge of deciding if they would like to buy a product or not, their pushing point might be seeing someone famous who is using that brand and then they decide to buy it because of this person.

Core Competency Reflection

I knew my group is working well together when I heard communication amongst our group members. It is important to communicate between your group so it’s easier for everyone to work well together.

I used to think the customers got a deal through advertisement now I know the company is only wanting to profit themselves. They will make sales like buy two get one free and thought that might seem like a good deal, they are truly just wanting to make profit.

When my group was not productive, we had a discission in order to get things moving in the right direction. This help us so we all knew what we needed to do and knew what our other group members were doing.