Curricular Competency Reflection

I decided on using the BCSPCA for my company because I saw multiple ways I could incorporate animals into my ad in many ways. My next step was choosing which marketing strategies I wanted to use (Humour and Celebrity endorsement) then thought of how I could use famous well-known people/things/songs into my ad. To get my information, I looked at some examples of celebrity endorsement and saw how people used celebrities name in the ads, and I knew from there how I could do that. For Humour, when looking at the examples I saw ones suing song lyrics and thought how smart that was to use famous song lyrics into a different meaning. To create my posters, I used the website, “ Abode Spark” where I was able to customize and upload photos to my canvas. I decided to stick to the BCSPCA colour theme of blue so that is what colour I made the background. I added information like the phone number and location to make the ad more realistic as well as the logo. I then added my text; the text is the most important part of my posters because they clarify my theme and what the poster is about. Without them, you would still get what the company is sharing however, it would be a little strange because the pictures would be more random than they would have been with the text. Finally, I strategically chose these pictures because they best represent the marketing strategies I used. Some other technologies and materials I used were, Remove.bg (to remove the background of my uploaded photos), Google (to choose which photos I was going to use), and the BCSPCA website (to find other information about the company that I could include). I decided an appropriate genre and age of who to share my posters to would be all ages because it can relate to everyone in a different way. For example, young kids may see that a dog is up for adoption and ask their parents even though they may not get the references being made but they get the energetic energy they give off; secondly, if a parent is looking to get a dog for their kid, they can go through the BCSPCA where they would be saving the life of a dog and, this age would get the references made the most. Finally, although an older audience also may not understand both references (they are more likely than the little kids though) the message would still get across and I personally think if an older person wanted to adopt a dog, an older dog would be a great option for them and that is one thing that the BCSPCA offers. HOW: I would share my posters around the town especially in popular areas that have many kids of people like bus benches, malls and some billboards. I critically reflected my design to include humour in a recognizable way as well as celebrity endorsement that included why that celebrity would make sense for that position. I also critically reflected my design process to have an eye-catching design like using celebrity endorsement and a bright blue colour. The blue colour was not just to catch people’s attention but it was resonated with the colour theme of the company I chose. Some marketing goals I tried to identify was the want to participate. These ads will hopefully make people want to participate and adopt an animal from the BCSPCA because after seeing these ads they learned that it the BCSPCA is a caring, kind, friendly and positive company.

Reflect on Core Competencies

I show others that I truly value their contributions by…

I show others that I truly value their contributions by accepting and applying their feedback. Although this was not a group project, I asked my friends for their feedback and if there was anything I could make better. This was important to me because I was so used to seeing my design that I didn’t know what is looked like from an outside point of view. If I asked for feedback from someone and was defensive about it, there would be no progress made.

One strategy or activity that stimulates my imagination is…

One strategy or activity that stimulates my imagination is getting to create my own form of advertisements from a blank canvas. Not only do I get to design what it looks like and what I can portray but I got to pick the company I used. This was beneficial to me because I learned so much in the process of deciding what I wanted to do. Because of this, I chose marketing strategies that I felt could be harder to relate to the company I chose so then I could challenge myself and learn more.

When I need to boost my mood or re-focus, I…

When I need to boost my mood or re-focus, I would simply look to my friends sitting beside me and see their designs and progress and that would transfer to me making me feel inspired and motivated to work. Also, the fear of falling behind sat with me so I knew I would get a feeling of accomplishment if I finished the assignment on time. For some reason I get really hungry during this class so often to boost my mood, I grab out a small snack and by the time I get it out, it would have been enough of a brain break that I can get back to work and be even more focused with having enough class time to continue to work and finish my assignment.