My Advertisement

Persuasion and Advertising Learning Reflection

a. Which advertising technique did you choose and how did you use that technique to create your poster?  I used the glittering generalities technique. This technique was used in the ad to make it sound more connectable or appealing to the person looking at the ad. Making the person think about how comfy, stylish and cool the product may really be.

b. Explain how and why you chose the colours, words, background, etc. that you used to make your advertisement. I chose these colours not just because they were suggested but because it helps the words pop out, not too much that it would feel awkward but enough to make someone interested and intrigued. 

c. What do you think others who aren’t in your class should know about advertising? They should know that lots of words always the best for advertising. Unlike paragraphs or essays it is almost always better to use simple words and photos for advertisement. After all the whole point is to grasp the audience’s attention, not bore them. 

Core Competency Reflection

This is how I selected images and words to create an impact for my planned audience: When I was coming up with ideas for the ad I tried to think of something many people liked or wanted. And for me I love fashion, but I also like to feel comfortable in my clothes. So, the first thing I thought of was baggy clothing. They are cool, fashionable, and comfy. Not being too tight or showing too much. Being comfortable and still having the looks. For adults, for example parents love wearing something comfortable, and young adults love fashion. So put them together and have something everyone wants.

I used to think that catchy songs and funny ads were the only main strategies about advertising and now I know that there are more than just video ads. Learning lots about all the different strategies in advertisement not just video but also in posters. After learning and going over the strategies, I believe that the ad making project did help. Unlike what I had thought the project made me rethink all of the strategies, helping me understand the way of making persuading ads.