My Advertisement

Persuasion and Advertising Learning Reflection

a. Which advertising technique did you choose and how did you use that technique to create your poster?

One of the techniques I used is “special offer.” I added a neon red and blue 50% off sign in the top right corner of the advertisement. Another technique I used is “plain folk.” I inserted an image of an excited child eating pizza in the top left corner of the poster and another image of an excited middle aged man eating pizza as well. The last technique I used is “glittering generalities.” I placed the words “ flavourful, mouthwatering, stringy, drippy, and cheesy” from top to bottom in the middle of the poster in the form of a list.

b. Explain how and why you chose the colours, words, background, etc. that you used to make your advertisement.

I used a neon red and blue sign because it pops out from the black background. The font for the 50% is bigger than the other words so it catches the customer’s attention first. The other words are also big but not as big as the 50%. The words need to be big too so people can read them easily. I used non-celebrity in the advertisement so average customers could relate to the people eating. It shows them that the pizza is not just for celebrities but for any normal person. The people are excited and smiling, which shows people that they enjoy it, implying that it tastes good. The words “flavourful, mouthwatering, stringy, drippy, and cheesy” are color coded to be like a pizza and they also contrast with the background. The word “flavourful” is brown like the crust, and the rest of the words are yellow and red to represent the cheese and sauce. I used these words to give general details that sound good but do not mean anything specific.

c. What do you think others who aren’t in your class should know about advertising?

Advertisements are used to trick people into buying products that they may not need.

Core Competency Reflection

An example of where I built upon someone else’s ideas is…

Is that I looked at someone else’s project, found something I liked at added it to my project, but changed it up a little bit to make it my own.

I seek, develop and weigh options as demonstrated by not just choosing the first images I see but keep looking to find something that I like.