My Advertisement

Persuasion and Advertisement Techniques

Persuasion and Advertisement Unit Reflection

• Considering all of the examples of ads you saw and the one you created, what did you learn about who benefits from advertisement?
  I learned that nearly everyone involved in the making of advertisements has some sort of benefit. For example, models can gain exposure, the product or service will generate income, and the production team will work on more projects in the future.
  
• Why is the “who” important to remember when you view an advertisement?
  When you see an advertisement with someone you hold in high regard, you will feel a stronger obligation to buy into the service or product depicted.
  
• Discuss the effectiveness of each form of persuasion: logical, ethical and emotional on an audience
  Logical and ethical are the strongest of the persuasion forms while emotional is the weakest. An outstanding example of logical advertising is the price announcement of the iPad years ago in 2010. They first introduced the price of the iPad at $1000, before descending all the way down to $500. The price was never going to be $1000 but the 50% drop makes it look like a better deal. Ethical persuasion can use techniques such and bandwagoning while emotional persuasion relies on the viewers willingness to help.
  
  Overall, this is what I learned about advertisements and persuasion techniques.
  
  
  
  
  

Core Competency Reflection

I used to think it was difficult to make a good advertisement but now I know it’s not that difficult if you inform yourself of the different techniques.
When my group was not productive, we brainstormed ideas and maintained a positive attitude in order to get things moving in the right direction.
When there was disagreement within the group, I found it helpful to meet in the middle and find a compromise.