My Advertisement
Persuasion and Advertisement Techniques
Persuasion and Advertisement Unit Reflection
Why is it important to remember who benefits from the advertisement when you view an advertisement?
It’s important to remember who benefits from the advertisement. No one wants to buy something that would not benefit or help them. Everything that people buy always has a value in their perspective.
Choose one form of persuasion and explain why it is effective in persuading you/an audience: logical, ethical, emotional.
A form of persuasion that is effective in persuading me would be logical. For me, I want to buy things that are useful and benefits me. If there’s an ad that shows all the benefits and reasons to buy it, I would be more persuaded to buy the product. I usually buy products if I have a reason to buy it. If I don’t have a reason to buy it then I won’t buy it.
Choose an advertising technique and explain why it is effective in selling a product.
An advertising technique that is effective in selling a product would be Bandwagon. Bandwagon is a type of advertising technique that tries to persuade people to take action now. It persuades the audience by telling them that everyone is doing it, and you should be part of it too. It creates a sense of belonging and desire to be part of the “crowd.” It’s effective to people like fashion-conscious customers, FOMO (Fear of Missing Out), impressionable customers, and more.
Core Competency Reflection
I used to think that advertising is just writing a few words and adding pictures to get attention from others, now I know that it’s way more complicated than that because of this project. I realized that everything that is on an advertisement is important. It’s there for a purpose. There is a lot of psychology involved when creating a advertisement to persuade someone to buy this product. An example of where I built upon someone else’s ideas was figuring out how to organize the layout of my advertisement. I went online and found some inspirations of what I wanted my advertisement to look like, then I used some of those ideas to create an advertisement.