My Advertisement

Video of ad

Persuasion and Advertisement Techniques

Video of ad analysis

Persuasion and Advertisement Unit Reflection

· Why is it important to remember who benefits from the advertisement when you view an advertisement?

It is important to remember who benefits from the advertisement so that we don’t make impulse decisions about buying products. Companies will never give you something if it means they lose money, so if it seems like they will, that means there’s more to it than it initially seems.

· Choose one form of persuasion and explain why it is effective in persuading you/an audience: logical, ethical, emotional

Emotional persuasion works because human brains are very easily tricked by simple things and will make people feel like they NEED to buy something, and it’s very hard to un-convince someone when they are skillfully emotionally persuaded.

· Choose an advertising technique and explain why it is effective in selling a product.

Testimonial or plain folk advertisement techniques are effective because they are relatable. It feels more like it’s your friend earnestly recommending a product to you rather than a business trying to sell you someone.

Core Competency Reflection

· I showed others that I truly valued their conributions by…

• Including their contributions in the project.
• Listening to what they were saying.
• Making sure I heard their opinion, even if they didn’t speak up.

· Some things I thought about when dividing tasks among my group members were:

• Who had what skills and tools, so people would work on things they were good at.
• Who wanted to do what task
• The remaining tasks would be divided so everyone has the same workload.

· I knew my group is working well together when I saw:

• Discussion that was even, not one person dominating the conversation.
• People disagreeing with each other, but still resolving the conflict and deciding upon an idea.
• Everyone generating good ideas and building off one another