My Advertisement
Persuasion and Advertisement techniques
Persuasion and Advertisement Unit Reflection
Considering all of the examples of ads you saw and the one you created, what did you learn about who benefits from advertisement?
I learned that many people can benefit from ads. For example, models can gain exposure from being in an ad. The producers who made the advertisement can gain revenue and fame from making the ads. The company that made the product will also gain more consumers that would buy their products and build their company.
Why is the who important to remember when you view an advertisement?
It’s important to remember who because even though you might feel like you might be benefiting from the product, the company is the one benefiting from someone buying their product. The company gets a consumer and that consumer adds to their fame and revenue.
Discuss the effectiveness (or not) of each form of persuasion: logical, ethical and emotional on an audience (and on you).
The logical side of the ad is quite lacking. This ad focuses more on the ethical and emotional aspect. Famous people like Ice Spice and Obama endorse this product. The ad telling you to by a tech fleece draws you in emotionally
Choose 3 advertising techniques and explain why they are effective in advertisement.
Bandwagon is a technique used in this advertisement. To “Be like them. Buy a tech fleece” is drawing the consumer to buy it and buy like them. The second is testimonial. The words of a famous person like Ice Spice can condition someone to buy this product. The third is emotional words. The words “Mind-blowingly comfy” can entice someone to buy it because of the texture or feel of the product.
Add a conclusion sentence (Therefore or Overall, this is what I learned about advertisement)
Therefore, after making this advertisement I learned how to properly persuade someone into buy a product.
Core Competency Reflection
I knew my group is working well together when I heard/saw us coming up with ideas and putting them to use.