Category Archives: English 9

Capitol Mutation Collaborative Project

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My Project

Collaborating Core Competency Reflection

If there is disagreement within the group, I find it helpful to… 

Whenever the group has a disagreement with each other, I recognize everyone’s perspective of the conflict to create a peaceful solution. I find it helpful to figure out a medium between ideas that benefits the group while also allowing contributions from all parties. This creates a melding pot of agreements and disagreements which can be filtered out to produce a concord discussion. Especially during our brainstorming stage, it was evident that nobody could decide on a single suggestion or proposal. Before we agreed on doing a mutated bird (as shown above), our only ideas included an animal that farted a luring scent and a regenerative mutt using axolotl DNA. It took a lot of back-and-forth efforts to finally settle on a concept animal that worked for all of us.

I show that I value feedback from others in my group by… 

Whenever it comes to group projects, I’m always open to feedback and opinions about my work whether it’s positive or not. This is because I value different perspectives from the people, I’m working with to output my best effort. I find it incredibly beneficial when someone critiques my work since a fresh pair of eyes helps me understand improvements I can make, especially when I’ve been staring for too long. I always ensure that I’m giving my full attention when someone shares their feedback with me to absorb as much information as possible. A good example of this was when I showed my group members the final copy for our capitol mutt. I compared both our rough draft and final copy, open to any suggestions and final touches they wanted me to add. Once I got the green light, I outlined the drawing and colored in the bird to use for our PowerPoint presentation.

I know the group is working well together when I hear/ see… 

Initially, I was skeptical about whether or not our group would be able to work together without getting distracted, but I was quickly proven wrong. As soon as we organized a group together, we quickly got to work brainstorming countless ideas, most of which resulted in petty quarrels. Nonetheless, those disputes contributed into designing a detailed and in-depth mutt that we could pour a lot of information into. Once our PowerPoint was created, it was a matter of drawing our capitol mutation and inputting information to explain our animal. A group member and I took it upon ourselves to work outside of our class time and design a visually appealing presentation. We worked well together because we both had a clear goal to achieve and equally divided tasks to work on.

I show others that I truly value their contributions by… 

A group project requires everybody to pull their weight and contribute an equal amount of effort into creating a presentation. While it can be done in one way or another, dividing the workload into smaller tasks for everyone to work on helps me appreciate each group member. This is because I know how much they’re contributing and the value they bring to the table. Working independently is something I’ve been accustomed to which is why I prefer working with a group to share my ideas and create a cohesive goal to achieve. I remember working on our PowerPoint presentation for our mutt and giving my group member the job of designing each slide. It turned out better than expected with visually entertaining transitions and animations throughout the entire presentation. I was heavily impressed and truly valued his contribution to our group because he made our project unique from the rest.

My goal:

The ‘I can statement’ I have for myself moving forward is that “I can experiment with doing things in different ways.” For most, if not all of my projects this past year, I’ve always relied on using PowerPoint to present my work. While it’s both useful and reliable, overusing this program feels rather bland and boring because it’s the same cycle every time. I insert the amount of slides I want, input adequate information, and select pre-made designs and transitions. Instead, I can take steps to improve my work by using other programs similar to PowerPoint like Canva or taking a step back and sticking to traditionalistic ways by creating posters. Adding variety to my work is something that I’ve been lacking for a while which is why I chose to pursue this goal with the objective of improving in mind. By experimenting, I can expose myself outside my comfort zone and find new ways to express my ideas in a unique way.

Advertisement Persuasion Project

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My Advertisement

(Screenshot of our product)

Persuasion and Advertisement Techniques

Persuasion and Advertisement Unit Reflection

Why is it important to remember who benefits from the advertisement when you view an advertisement?

Advertisements aim to promote products, services, and ideas that benefit the company or organization behind it. While many strategies are used to convey a statement to the viewer such as bandwagon or name calling, it’s important to recognize their main purpose. Understanding how advertisements persuade people to purchase products reveal hidden messages and what companies actually want from their viewers. Surface level details like facts and visuals cover up their underlying goal to influence consumer behavior and create profit. It doesn’t matter whether or not the product is bought or not because the content, messaging, and emotional appeal of an advertisement creates a connection between the viewers and the advertiser. A positive perception of one’s company can influence their target audience to purchase their merchandise later on whether they notice or not.

Choose one form of persuasion and explain why it is effective in persuading you/an audience: logical, ethical, emotional.

Compared to logical and ethical forms of persuasion, I believe that emotions play a bigger role in convincing people to purchase a product or service from an advertisement. This is because items that are sold using emotional impact manipulate the viewer to make decisions based on emotion instead of logic. Whether it be drawing pity or inspiring anger from an audience, persuasion is exceptionally effortless when emotion is added into the equation. Advertisers will use meaningful language in their adverts along with striking visuals and storytelling to invoke an emotional response that resonates with their target audience. This combination of techniques creates an effective advertisement that emotionally attaches with the audience on a personal level.

Choose an advertising technique and explain why it is effective in selling a product.

Bandwagon is an incredibly effective advertising technique because it falls into the category of emotional persuasion. As humans, most, if not all of our decisions are driven by emotion rather than logic which is why bandwagon is a plausible approach in creating an engaging yet persuasive advertisement. It engrains a herd mentality into viewers, a decision-making behavior where people desire to be normal by fitting in the crowd and copying others. Studies show that it takes as low as 5% of individuals to influence the rest of the 95% to follow the herd subconsciously. Companies use this to their advantage by manipulating their advertisements to create a ‘FOMO’ effect among their targeted audience.

Core Competency Reflection

Examples of where I communicated clearly and purposefully on this project can be seen in…

Since my partner and I shared a natural chemistry with each other (partly because we already knew one another,) the majority of conversations were clear and concise. However, it was during the shooting of our commercial when our communication mattered most. Nonetheless, there weren’t any problems conveying my ideas to my partner because he understood the vision I saw as soon as we shot our first clip. It was just a matter of trial and error when it came to getting the angle, quality, and distance of our product correctly. While there were a few mishaps and miscommunications with each other, we easily resolved our problems and continued working together proficiently.

Some things I thought about when dividing tasks among my group members was…

When it came to creating our commercial, dividing tasks was crucial especially because my partner and I had contrasting strengths that could make or break our project if used wisely. I realized early on that a poster was too simple for us whereas a commercial could properly put our skills to the test which we decided to pursue. We agreed to split the work where one person shot the recordings while the other edited them. This worked for the both of us because whenever we traded tasks, our progress was significantly slower due to lack of skill. PowerPoint wise, similar principles applied where one person agreed to type out the analysis of our ad while the other edited the final design. By playing our cards right, we ended up with a successful commercial that we were both proud of.

I knew my group is working well together when I heard/ saw…

I knew my partner and I were working well together because of our natural chemistry which allowed us to brainstorm a plethora of ideas. We built off of each other’s opinions and discussed ways to properly execute our plan of action. By going above and beyond to create a commercial instead of a poster, we were able to challenge ourselves in a rewarding way that complemented our strengths together. Countless ideas bounced around our many discussions and when I saw how our work was coming together, I took pride in our ability to go above and beyond.