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Persuasion and Advertisement Techniques

Persuasion and Advertisement Unit Reflection

Considering all of the examples of ads you saw and the ones you created, what did you learn about who benefits from advertisements?

After reviewing the contents of this course we have learnt that the company providing the product benefits the greatest: the models gather exposure and generate a paycheque and any third party with a “referral” code.

· Why is the who important to remember when you view an advertisement?

It may seem that you are benefiting from the product but, realistically it is the company behind it.

· Discuss the effectiveness (or not) of each form of persuasion: logical, ethical and emotional on an audience (and on you).

Logical persuasion works, as the advertisements make the product seem like the best deal. Ethical persuasion

· Choose 3 advertising techniques and explain why they are effective in the advertisement.

The use, of Celebrities in marketing, is a form of emotional persuasion, as it makes you think “The person you look up to does this, therefore you should too.” A massive sale sign is a form of logical persuasion, obviously, when you see something massively reduced, you feel it to be a great deal and buy in. The use of comparisons, for example, a fast food ad, with some sort of percentage explaining to you, that it is a “healthier” version of the same thing, without giving a proper comparison.

·Add a conclusion sentence (Therefore or Overall, this is what I learned about advertisement)

Throughout the last couple of weeks, we’ve learned multiple different ways persuasion is used to make us buy a product and how we can use it firsthand into persuading. We have learned how companies draw us in and now have the knowledge to combat it, and really think whether or not what we’re buying is truly a good deal.

Core Competency Reflection

I knew my group is working well together when I heard/ saw.

All of us worked together, bouncing off of each other’s ideas, and being able to communicate when we felt that there was something that didn’t make sense. A specific example was when one of my partners didn’t agree with one of our ideas so, we improvised and incorporated what he felt was best, into the overall assignment.

I showed others that I truly valued their contributions by…

I constantly made sure everyone felt included, always asking for others’ opinions. My language was very inclusive with phrases such as “I agree” or “That’s a good idea” and I made sure every idea was pasted onto a word document, further analyzed, then incorporated into the final project.

When there was disagreement within the group, I found it helpful to…

Hear out both sides to the fullest. Make sure there wasn’t anything left out of the discussion, then I was able to create a compromise with both opposing sides.