Advertisement Persuasion Project

My Advertisement:

Persuasion and Advertisement Techniques:

Persuasion and Advertisement Unit Reflection:

· Why is it important to remember who benefits from the advertisement when you view an advertisement? Advertisers will do anything to manipulate you in order for you to buy there product/service. If you are able to remember who is benefitting from the advertisement, you will snap out of being manipulated, because you will remember that the store or company isn’t trying to help you out, but reel you in.

· Choose one form of persuasion and explain why it is effective in persuading you/an audience: logical, ethical, emotional. Personally the logical persuasion technique works the best on me. There is nothing better than cold hard facts about why a product or service is good. Advertisers can use as much ethical or emotional persuasion, however if the product doesn’t seem like its good, I won’t buy it. I think focusing on creating a good product/service, then using mainly logical persuasion to advertise it, is the most effective way to get someone to buy your product/service. When I watch ads, I never seem to fall for the emotional persuasion, and ethical persuasion means little to me, because I understand that advertisers can pay people to make their product seem better than it is.

· Choose an advertising technique and explain why it is effective in selling a product. I believe one of the most effective advertisement techniques is the “Special Offer” technique. This is the main one I used in my advertisement. Something about getting a deal on a product or service just seems so desirable. When finding an item on sale, you almost get a sense of accomplishment. As well as that, putting a special offer on something can make people feel like they are missing out if they don’t buy it. Most of the time the “Special Offer” technique is well hidden. Customers may think they are getting a deal when in reality the original price was extremely expensive, or the store is trying to get customers into their store, to then buy more expensive items. The fact that this advertisement technique is hidden, and stirs up many emotions and urges in the most people is why I believe it to be so effective.

Core Competency Reflection:

This is how I selected images and words to create impact for my planned audience: To figure out how I wanted my advertisement to look, I first googled some examples of what other companies used to sell similar products (everyday necessities). Then I went to canva, uploaded the picture of my egg, and made my flyer’s background a lighter colour to match with the eggs, and to contrast with the dark letters of the main information. To make the sale and “Special Offer” pop out I made them darker colours, and made the letters very big. When choosing the words I wrote for the description of my product, I was thinking about what I remember seeing on egg cartons. So, I came up with the free range and organically fed to give my customers an extra push, an extra reason, to buy my eggs.

I used to think that advertisement was black and white, but now I know that it really isn’t. To elaborate, by black and white I mean that I thought it would always be obvious whether something was an advertisement or not. However, with learning advertisement techniques like “Special Offer” and “Glittering Generalities” I know that this is not always the case. The special offer technique is often well hidden, and leads you to believe a store is doing a basic sale. However, there are manipulative intentions behind those cheaper prices. Often, stores will try to get customers to walk into their store because of a sale on something like eggs, for customers to then get lost in the store and start buying. The glittering generalities technique is another hidden one. Advertisers will put all these different good things about their product on an ad, and they will make you forget about any down sides. Ms. Olchoway had a great example in class about burger king fries. I believe the fries said something like 80% less fat…. 80% less fat than what? During this week I have learned that advertisements are not black and white, and have hidden intention behind them.

ADL Social Studies – Ethical Judgement

Listen to audio files in this order

  1. Recording-20240412_123334.webm -Boston Tea Party was in 1773* I said the wrong date.
  2. Recording-20240412_125017.webm 
  3. Recording-20240412_125512.webm 
  4. Recording-20240412_130233.webm 
  5. Recording-20240412_130412.webm 

Reflection Questions- Is violence justified during a revolution/protest?

A) How did the use of AI assist you in developing this project?
I only used AI once during this project (besides the designated portion of the research where we NEEDED to use AI) and I used it to search the web and find me examples of successful, violent protests. I got the idea for using the Boston Tea Party from Perlexity AI, and I saved much time by using AI to search the web for me.

B) How did you ensure that the work you created was still your own, rather than a product of the AI?
When using AI for research, or for an idea, I made sure to understand everything the AI wrote. By understanding the text, I am able to formulate my own ideas based off what I am reading. This makes it easy to grasp the general idea of what the AI said, without having to copy each word it wrote. Another thing I did was look at the sources where the AI found its information. Doing this, I acquire an even deeper understanding of what I am writing about.

C) Did you agree with the positition you had to argue? Why or why not?
I completely agreed with the position I was arguing. When the project was first announced, I thought to myself, I hope I get to argue that violence is justifiable. I believe this to be true for the same reasons I stated during the podcast. Blind violence isn’t a good thing, but using violence to achieve a common goal for many people is completely justifiable. As long as the violence commited during protest, isn’t as bad as what the oppressive authority were doing, then I believe it to be fine.

Core Competency Reflection

Examples of where I communicate clearly and purposeful can be seen in the second voice file. I delivered a compelling conclusion to my second argument, to restate, and emphasize my arguement. I annunciated key words during my delivery to strike a chord in the audience’s heart.

I use evidence to make judgements or decisions as demonstraterd in my examples. I used many examples of the French revolution to back up my statements. In doing that I showed I can use evidence to make judgements about a topic.

My First Year

My Grade 9 Year

This year I am most proud of my math grade. This year I took math 10 honours, and science 9 and 10 honours. I have always been a good student, and never had to try too hard in middle school to get good grades. However, when we dove into the first lesson in math 10, it was difficult. I actually had to study for the tests, and I had homework almost every day. Although the course was harder than I’d imagined, I was determined to do my best. Test after test I kept studying hard, and I ended the course with a 97%. I was really proud of myself for working so hard during the semester, and I ended up enjoying the class a lot.

A Useful Educational Website

https://www.google.com/?safe=active&ssui=on

Google is the most useful website in the world, and it is a life saver when it comes to school. Whenever I have a question about my homework or I don’t understand a vocab word for a test, I can turn to Google knowing that I can find the answer. Google is also amazing for directing people to websites when you need to do research for a project, or assignment.

A Useful Educational Video

This is a video about meiosis, and how it’s different from mitosis. My science teacher in semester 1, Mr. Asano, used this video to demonstrate how meiosis works. I found the cartoons and visuals really helpful to actually visualize the different stages of meiosis. The Amoeba Sisters also get to the point quickly, clearly, and I have watched several videos of theirs.

A Useful Educational Image

This is an image of a ball launcher that I made in my science class in the first semester. I chose this image, because this saved me and my group’s project. After we launched the ball a couple of times, the elastic bands and ruler broke. We had launched the ball really far, so we wanted to keep the same design. If we didn’t have this image, we wouldn’t have been able to put it back together the same way.

An Inspirational Quote

“Man cannot remake himself without suffering, for he is both the marble and the sculptor.” – Marcus Aurelius

I chose this quote because I really agree with the meaning. What Marcus Aurelius means from this quote is that you can’t improve yourself without putting yourself through struggle and hard work. This applies to how I wanted to be a better student, and how I worked hard through math 10. This applies to sports, and how I trained hard to be part of the junior centennial boys soccer team. This quote resonates deeply with me, and that is why I chose it.

Works Cited

Google. https://www.google.com/?safe=active&ssui=on. Accessed 11 Mar. 2024.

Meiosis (Updated)www.youtube.com, https://www.youtube.com/watch?v=VzDMG7ke69g. Accessed 11 Mar. 2024.

“Equestrian Statue of Marcus Aurelius.” Wikipedia, 24 Feb. 2024. Wikipedia, https://en.wikipedia.org/w/index.php?title=Equestrian_Statue_of_Marcus_Aurelius&oldid=1210058756.CloseDeleteEdit