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Persuasion and Advertisement Techniques

Persuasion and Advertisement Unit Reflection

· Why is it important to remember who benefits from the advertisement when you view an advertisement?

The person benefiting from the advertisement might not be a good person and may use the profits towards a bad cause. The advertiser might also not be actually promising the features of the product and is just using fake points.

· Choose one form of persuasion and explain why it is effective in persuading you/an audience: logical, ethical, emotional

Ethical because it uses the reference of a trusted adult and we know to trust them because they are well known in their profession such as doctors, nurses, technicians, etc.

· Choose an advertising technique and explain why it is effective in selling a product.

An advertisement technique that is effective is emotional as it convinces us to buy that product and plays with our emotions by using words and phrases such as “buying this would feed a child” or something like that. This makes think less before buying that product.

Core Competency Reflection

One strategy or activity that stimulated my imagination on this project was using other forms of advertisements that are already published to be my reference points. Other advertisements are created by professionals and are usually very convincing. I used some features of those ads and merged them into mine to give my ad a professional look.

I used to think that advertisements were just videos created by very normal people and the people in the ads used to say the truth. After learning all the techniques and strategies ad makers use, I realized that everything shown is not true.

I selected words for persuading my target audience by selecting words that made the viewer feel more confident. My hearing toque ad had several phrases like not letting someone die, recommended by every winning tribute, etc. This would give the viewer a sense of trust on our product and would want to buy it.