May 17

Advertisement Persuasion Project

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Persuasion and Advertisement Techniques

Persuasion and Advertisement Unit Reflection

  • Why is it important to remember who benefits from the advertisement when you view an advertisement?
    • I think that is important to remember who benefits from an advertisement when you view it so that you can see where your money is going. For example, you may donate to a charity thinking that all of your donation go’s to helping people when it is only about 20% does. The rest would end up helping to run the charity and pay its workers. There could also be worse scams out there and you have to remember were your money goes in order to avoid them or other things.
  • Choose one form of persuasion and explain why it is effective in persuading you/an audience: logical, ethical, emotional
    • emotional is one of the best types of persuasion because you can play on people’s desires, hopes, and dreams. For example, say someone hopes for a great lawn this summer and then you go ahead and make an ad for fertilizer that promises a better lawn. This makes them think that all they need to do to make this come true is buy and use your product. That is why emotional is the best form of persuasion.
  • Choose an advertising technique and explain why it is effective in selling a product.
    • Glittering generality is a great advertising technique. I think this because it can hide all that you don’t want buyers to see. This could be price, fat, sugar, and many more. It is also good at making it seem like one of the best things in the world. One more of my thoughts is that is best at marketing food items as there are tons of things you don’t want people to see about your product, and this is true in the case of most fast-food items. that is my opinion on glittering generalities.

Core Competency Reflection

  • One of the ways I ensured my group was clear on what we were doing was to check in constantly on the task at hand. What I mean by this is that say we were working on our picture; I would ask how it was coming or if my partner had any ideas.
  • I used to think that advertisements did not work and now I know that they do because I have seen how easy it is to hide tiny suggestions within the obvious one. I even did it in my own project by coving a “great deal” and “glittering generalities” with an air of professional business. I think that it worked fairly well. The thing is if people are trained for this through college and university, they have to be a thousand times better than me at this. So, in the end ads work and we just don’t know it.