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Persuasion and Advertisement Techniques

Persuasion and Advertisement Unit Reflection

• · Why is it important to remember who benefits from the advertisement when you view an advertisement?

In this way, I can judge whether I need this thing, or whether people around me need it.

• · Choose one form of persuasion and explain why it is effective in persuading you/an audience: logical, ethical, emotional on an audience

logical, Because according to the logic of this thing: I need it, and it is practical and cheap, so why not buy it?

• Choose an advertising technique and explain why it is effective in selling a product.

Visual effects, thinking that if you can’t decide it’s you at the first sight of the audience, then you need too much competition.

Core Competency Reflection

• An example of where I built upon someone else’s ideas is…

“Think about problems from the perspective of others.” I have seen and learned this truth from books a long time ago. So when designing an advertisement, I observed it from the perspective of people in need and made changes to my original design.

• One strategy or activity that stimulated my imagination on this project was…

For me, reading is an activity that diverges my thinking and stimulates my imagination. Usually when I encounter a problem with something, I will read a book and try to find the answer from the book.

• · I used to think boring about advertisement and now I know its purpose because Advertising can better promote something, allowing the audience to better discover and buy it.