My Advertisement

Persuasion Project Advertisement Techniques

Persuasion Project Unit Reflection

Why is it important to remember who benefits from the advertisement when you view an advertisement?

So you are able to understand who you are buying from, i.e., sketchers for my advertisement..

· Choose one form of persuasion and explain why it is effective in persuading you/an audience: logical, ethical, emotional

The one that persuades me the most is logical persuasion, when advertisements project statistics and data it makes me feel more inclined to click on it, etc.

· Choose an advertising technique and explain why it is effective in selling a product.

I think one of the most effective is “Special Offer” to put it simple, when you have a product that is let’s say 40% off, it makes it feel more urgent, important, like “If I don’t get this now it’s going to go back up in price.” or its a “Limited Time” product again, making it seem like you could be 1/100 to own this, or something like that.

Core Competency Reflection

This is how I selected images and words to create impact for my planned audience:

Before creating my advertisement i took a moment to look online at what some of the big franchises do to make their advertisements pop, glow, drag you in. Based off some of my own ideas, and what these big companies have done i came up with my advertisement.

An example of where I built upon someone else’s ideas is…

Well, i did this project solo, but i did take some ideas from bigger companies, i.e., McDonalds, Colgate, Sony, and especially Apple. Using some of their ideas, i was able to build my own advertisement.

I sought, developed and weighed options as demonstrated by…

When choosing my advertisement i looked through many different products thing i own, and i chose the one i felt i could best represent.