My Advertisement

Persuasion and Advertising Learning Reflection

A. Which advertising technique did you choose and how did you use that technique to create your poster?

To start, one of the techniques i used in my video was bandwagon. This strategy leaves a strong and impactful desire for inclusion and belonging, which can be a powerful move for the audiences. In one of my slides in the video, i stated that “everyone uses it.” This phrase was used to evoke a sense of belonging, triggering the audience’s emotions, developing a fear of missing out. By implying that majority are already using it, viewers are encouraged to join in. No one wants to feel excluded or feel as if they are missing out on something, and so i used the technique bandwagon to take a big hit on the viewers emotions. To add, adding this phrase can be crucial as it presents the idea that “everyone” this lip product building a perception of popularity and trust. People are naturally drawn towards products that others enjoy or use because it gives them a sense of security or trust, especially when influencers are using the product. Another technique i have used in my video was special offer. Throughout the video, i have strategically included many offers to capture the audience’s attention. this technique is very effective as it appeals to the viewers desire for the item for “only” a certain value. Individuals are attracted to deals and this technique makes them feel like they are getting more for their money. This special offer technique is particularly very successful because they tap into others emotions. For example, when there is a limited time offer, they are more likely to act fast to avoid missing out on a great deal. This sense of urgency can drastically change a customer that was hesitant to buy the product to a enthusiastic customer eager to buy. I have included phrases such as, “For only $10.”, “Only now 40% off.” and “30% off only for this month!” These sayings can encourage and drag in the viewers to buy the product as if it is the only opportunity. In the video i had ensured that the offers were highlighted throughout the video and designed well to leave a lasting impact on the viewers. Lastly, i have used the technique glittering generalities many times throughout the whole video. This approach focuses on using positive words and phrases to paint the most positive product, leaving no room for negative aspects. By portraying the product as flawless, i aimed to make a strong impression of the product, leaving a positive impact on the viewers. For instance, in my video i have added, “Great for dry lips.”, “Long lasting.” and “Many shades for everyone.” These highlight the products most appealing qualities without going into specifics, making it sound positive and desirable. This technique simplifies the complex product making the customers feel confident and optimistic about the product. Highlighting phrases like, “long lasting” assures the customers durability, while “great for dry lips” addresses the common concerns individuals face when buying lip products, making it seem as if this product is a perfect solution. Including, “many shades for everyone” emphasizes inclusivity and really makes sure that the viewers know that we are making the product for everyone. In conclusion, i have used bandwagon to evoke emotions from viewers to make sure that they buy the product so they do not have a sense of loneliness or feel excluded, special offer so they think they are buying more for their money and glittering generality to showcase the only positives of our product.

B. Explain how and why you chose the colors, words, background, etc. that you used to make your advertisement.

The colors, images and overall designs were chosen to captivate the viewers and draw their attention toward the product. In advertisements, visuals are important, colors that pop, images that attract and words that engage with the audience are a crucial component of advertising. My goal for this project was to create a visually aesthetic that grabs the attention of audiences while still being able to emphasize the product. By presenting the product in an appealing way, i aimed not only to surprise the audiences but to also get a sense of desire, making the audience more eager to get the product. To achieve this, i selected a light pink color palette with subtle hints of gradation as the main point of the design. Pink is often associated with feelings of warmth, comfort and relaxation, it gives a sense of calmness. It offers a gentle and soothing vibe that can contrast with a slightly darker pink that can be seen as bold, intense and confident. The soft tone in the pink sets a stage for the design. Beyond the color, i have incorporated many images that were carefully put to enhance the overall aesthetic of this advertisement. One of the recurring images were the ribbons, stars and the hearts. They contribute well to this aesthetic, creating a sense of charm that aligns with the pink palette. To add, these images have helped me frame the product, highlighting the star of the show, slowly drawing the viewers focus towards it. I was able to create a “border” around my product, it not only enhances the overall look but also emphasizes the product, making it the center focus. This idea ensures that while the advertisement is visually rich and engaging, the product remains as the star of the show. In addition to the imagery and colors, the choice of fonts and words was also a very important component in this advertisement. The font i have selected had a balance between playfulness and readability. It has a cool and fun appearance that matches with the aesthetic while being clear and accessible. To ensure that the text stands out effectively, i made sure that the color matched to the rest of the design. By selecting shades that were slightly darker or slightly lighter than the background, creating a perfect contrast between the colors. Every element of this advertisement was thoughtfully designed to create a enjoyable experience. From a soothing pink color palette to the playful yet beautiful imagery and writing, each detail has created this advertisement.

C. What do you think others who aren’t in your class should know about advertising?

To start, it is important for individuals outside of this class to understand that advertising is an influential tool that can be used in many different ways. Advertising is not limited, in fact there are countless ways of advertising that were not explored in this project. Whether it is through printing out flyers, influencer marketing or campaigns, advertising finds a way to reach out to audiences in a creative way. One of the key things for anyone unfamiliar with the advertising concept is the ability to recognize the strategies that are used to influence us to buy products. If you are interested in a specific product, take a closer look at the type of advertising. For instance, you might notice that limited-offers or emotional appeals are a common tactic that may have made you purchase some of the products you have now. Understanding these techniques can make you more aware of how advertising shapes your decisions when buying things. It is also critical to learn when to act on an advertisement or to step back. It is very common to be influenced by a visually aesthetic ad, only to realize that it was not worth buying and was not living up to your expectations. This is where understanding advertising strategies can come on. Advertisements have a lot of nice visuals, exaggerated words to influence the audiences to buy the product. Being able to recognize the meaning behind advertising can save you from making impulsive decisions and regretting them later. In summary, advertising is a powerful tool and understanding how it works can be beneficial for everyone not just people in this class. By learning how to identify different advertising techniques, you can be aware of the things you are purchasing, lowering the chances of purchasing a product you soon will regret.

Core Competency Reflection

I used to think… about advertisement and now i know… because

To begin, i must say that i have not really thought about advertising or knew much about advertisements or understand their true impact. My knowledge of advertising with minimal, and only understood them a little, i knew that they were created to persuade individuals to buy products, but i never believed they worked on me or others. I felt as if the advertisements would never get to me, as if i was immune to them, assuming that i made purchases only because of my own preferences. However, through this assignment i was able to realize that i was mistaken. As i developed a deeper understanding of this concept, i reflected on my own experiences. It became very clear that advertisements have influenced me far more than often. There have been many instances where i was drawn to a product due to its appealing design and striking promotion. I now understand that advertisements are a subtle, yet an incredibly effective tool made to drag our attention to the product. Before this project, i have thought that advertisements were solely just there to be looked at. I have underestimated the complexity behind advertisements. Now, my perspective has changed significantly. I see how every element in advertisement works, colors, imagery, language and even how it is placed is clear to me, it creates a message to reach their target audience. Overall, this project has significantly widened my understanding of advertising and its impact. Advertising is not only about persuasion but is a powerful tool to shape perspectives and create desires. This new knowledge has made me more mindful as a teenager wanting to buy any product i see online, it has inspired me to think more deeply on how advertising plays a huge role in our society today.

I respectfully advocated for my needs on this project by…

In this project, i have made sure that i could advocate for my needs and ensure that i had the necessary support i needed to succeed. I recognized that in order to fully understand the project and complete this effectively, it was essential for me to clarify any questions i had along the way. Rather than waiting for things to go its way, i took the responsibility of my own learning. This meant that i was not afraid to reach out to teachers whenever i have encountered challenges or needed more explanation. I understood that emailing the teachers with questions was a good thing to do. I did not allow my fear to stop me or make me feel as if the questions i had were “dumb” and i couldn’t ask them. Instead, i viewed it as a opportunity to gain a deeper knowledge of the assignment, making sure i was on the right track. I knew that the teachers were always here to support me, and i could ensure that i was not left with holes in my knowledge. One of the challenges i have came across was using AI in my advertisement. The reason for this is because the AI feature is limited and with each word i would get an image i was not satisfied with. After many words that resembled the images i have wanted, i was left with zero credits left, meaning that i could not use the AI feature anymore because i have used all of the credits. Instead of panicking i decided to email one of the teachers and they reached back to me, giving me a solution. Additionally, i did not let my self-doubt or fear of being shut down prevent me from reaching out. It was clear to me that taking initiative to get the right information would only benefit me, my work and my personal growth. By advocating for my needs, i not only ensured that i was gathering the accurate information, but i also demonstrated commitment to my own success. This has kept me motivated for this project, proving my active engagement to ask for help. Through these actions, i learned that being able to self-advocate was not just about getting the answers to my questions, but also about taking responsibility for my education. In the future, i will continue to take this approach, seeking help when i need it. It will help me achieve success, i am not only enhancing my learning experience but also increasing my confidence and skills i need to face the challenges that come my way.