I can think about different issues in the world and make a project reflecting the problem, to create awareness for my social awareness assignment. 

I had to think about the different important issues in the world and pick one I could accurately represent. I picked drunk driving because I think its an issue that not talked about enough and I made a video about it. It’s a very important issue because thousands of drivers in Canada get into drunk driving incidents and its important to me to lower those numbers. It’s a issue not talked about enough until it happens to someone you love, and I want to change that. I want my Ad to evoke sad emotions to urge viewers to make responsible choices. I also promoted alternative options such as taking a cab home. I wanted to show a  relatable story because I wanted to show that it can happen to anyone. I also used split framing to show the story where both these relatable individuals are having the same story but then showing how drastically their life could differ with a simple choice, driving drunk vs picking a responsible alternative.