Advertisement and Persuasion

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Persuasion and Advertisement Techniques

My group and I chose to make a advertisement on Air Jordans 1. These shoes are pretty expensive so our advertisement is supposed to catch the eye of teenagers or parents with the up to 50% off discount. Our goal with the advertisement would be for the customers to realize that there is a discount on the shoes. This would allow there to be more sales of these shoes. The way that we caught the eye of the customers was with a logical appeal and card stacking. The logical appeal was the up to 50% off sign, the card stacking was done by only presenting the good points and leaving out that your discount depends on your shoe size.

Core Competency Reflection

I can understand and share information about a topic of interest in a clear, organized way. When my group and I were presenting the Air Jordan 1 commercial was able to share information about the Air Jordans 1 in a clear way.

I work with others to achieve a goal. My group and I worked together to get the project done. We all had the goal to complete this project and do our best and we completed that goal.

I take on roles and responsibilities in a group; I do my share. My group and I each had a role in completing the power point. My role was to draw and cut out certain letters of the slogan, and print out the picture. I was able to do my part to help the poster come together.

I can develop a body of creative work over time. Over a couple days my partners and I worked together to complete this project. In that time we were able to complete a physical poster and a PowerPoint.

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