My Advertisement

Persuasion and Advertisement Technique(s)

My advertisement is on Dove shampoo and how it can leave your hair “Shiny,” “Smooth,” and “Silky.” The persuasion technique I used was the ethical appeal. For example, the ad says “Trusted by hairdressers all across the world!” This statement will make people want to buy my product because hairdressers use it! The advertising technique I used was eye appeal because I wanted my ad to be colourful and bold enough so the consumer won’t walk past it. An example of eye appeal on my ad is the different sizing font and colours.

Core Competency Reflection

I can understand and share information about a topic of interest in a clear, organized way. I proved this by having a neat PowerPoint with key words. Also, I was organized because I used cue cards instead of reading off the PowerPoint itself. I think about what I am going to convey and to whom I will convey it, and I demonstrated this by putting myself in the consumer’s shoes and thinking about what would be an eye-catching advertisement. I inquire info and present on topics of interest and topics related to my studies. We were learning about different forms of persuasion techniques in advertisements; therefore, this ad was related to my studies. I get ideas when I use my five senses to explore or when I pursue my interests. I was inspired by other shampoo advertisements and how they used adjectives to persuade the consumer to purchase their product.