For this assignment we had to make a social marketing ad and I shared my idea through text and images. I made my ad about texting while driving. In the ad there is text messages from someone that the driver was texting with well driving, the driver then crashed and stopped responding so the person says “hello? Are you still there?” and you can see the person is continuing to type. The meaning of the “someone’s waiting for you” means that someone at home or at your destination is waiting for you to arrive but if you risk yourself by texting and driving you may never arrive and may never see the person again. I selected images and words to create this impact for different audiences.

During this project I had to be very creative to make this failed product into a good product people would want. I had to create posters, ads, billboard ads, and more to show off the product. I chose Coors sparkling water and created many different advertisements for this company. I also created a logo from scratch but made it somewhat like the original logo. An activity that stimulates my imagination is making posters or creating fun, bright and exciting things for a project. 

In this project I had to find images and add text to create an ad for a product. I created this “alcohol awareness” poster to show the 0% alcohol in the Coors sparkling water. I found an image of the original Coors sparkling water to show on the ad, I also made the important text bolded and made sure to add the new slogan and bold the 0% alcohol. I had valuable ideas that I shared through this ad.  

Core Competency Chart from Word